The National Department for Culture Media & Sport recently released a report in June 2015 ‘Taking Part 2014/15 Quarter 4 – Statistical Release‘ which examines national museum and gallery attendance in the previous 12 months.
Data was collected on visitor numbers including educational visits from the following national museums and galleries.
These museums were:
- British Museum
- Imperial War Museums
- National Gallery
- Royal Museums Greenwich
- National Museums Liverpool
- Science Museum Group
- National Portrait Gallery
- Natural History Museum
- Royal Armouries
- Sir John Soane’s Museum
- Victoria and Albert Museum
- Wallace Collection
- In 2014/15, over half of adults (52%) had visited a museum or gallery in the last year. Though a similar proportion to 2013/14 and 2012/13, this was significantly higher than in any survey year between 2005/06 and 2011/12. This increase was seen across all English regions.
- There have been significant changes in the proportion of adults attending a museum or gallery:
- 1-2 times a year: 31 per cent of adults said they had visited museums or galleries, a significant increase from 26 per cent in 2005/06.
- 3-4 times a year: 18 per cent had visited 3-4 times a year, a significant increase from13 per cent in 2005/06.
If visitors are returning to the same museum this would indicate they are going to see something new, a new exhibition, possibly a temporary exhibition.
Between 2011/12 and March 2015, of this who had visited a museum or gallery website there was a significant increase in the proportion of adults who had visited a museum or gallery website to out about or order tickets for an exhibition or event (from 58.1% to 63.5%).