Choice of demographic

 

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From my research into the target audience I found the following:

  • Largest age group of visitors was 45-64 (56.6%)
  • Second largest age group of visitors was 45-64 (55.7%)
  • Third largest age group of visitors was 25-44 (53.5%)
  • Fourth largest age group of visitors was 16-24 (49.3%)
  • Visitors do return to museums on multiple occasions – view new exhibitions
  • Increase in number of people visiting museum websites to source information or book tickets online.

From this the target audience is predominantly made up of 25-64 year olds but I cannot ignore the 16-24 age group as they still have a large visitor count.  The research also shows the exhibition would benefit from a ticket booking facility on the website as increasingly more people are booking tickets etc online.

I will look to promote the exhibition to:

  • Current local museum, theatre and gallery visitors
  • The local population of Hull and surrounding area
  • Local people and groups/organisations with an interest in the exhibition subject – Feng Shui
  • Visitors to the area
  • County wide
  • Nationally – groups and organisations with an interest in the exhibition subject – Feng Shui
  • World wide – groups and organisations with an interest in the exhibition subject – Feng Shui

 

 

 

 

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