Marketing Strategy


I have created the below marketing strategy/flowchart to get the best possible marketing exposure and therefore footfall and revenue for the Exhibition.  The plan is for the marketing to attract new audiences and create a new public awareness of the Ferens Art Gallery; if people are not necessarily interested in this exhibition they may enquire to see what else is happening at Ferens Art Gallery in the near future.

  • The exhibition opens on 8 February 2016 which is the start of the Chinese New Year, possible other advertising opportunities here advertising alongside the Chinese New Year.
  • Display posters on access routes to the city and around the Ferens Art Gallery and include the website domain