Wireframe – Desktop

The below desktop wireframe was created using Adobe Photoshop CS6.

CaravanDesktopWireFrame

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Research – Inspirational Sites

My aim is to design a site which will generate a good user experience so before starting work on the new designs I wanted to research to see how other sites promoting similar outdoors/holiday experiences did this:

These are an example of some of the sites I have found:

Visit Humboldt

This website is totally engaging with video, sound and the option to click on destinations as you watch the video is an inspiring idea.  Users can choose the type of vacation or visit to Humboldt they would like either, Adventurous, Relaxing, Family or Romantic and their view or journey through the website is tailored to this.  They are then able to select on destinations and add them to an itinerary which they can print, email and share at the end of the video.  The quality of the images and the video is high quality and totally immersive, inspiring and engaging, as a user you get a real feel for the surroundings and the area.

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www.visithumboldt.com

Centre Parcs

Through my research I found the Centre Parcs TV Advert below which tells a story which is something I hope to do with the video I plan to make for the site.  The TV Advert is compelling as you watch it tells the story of a family of bears and you feel for them, I found it very engaging which is something I hope to be able to do with my video.

 

The Definition of Adventure

The Definition of Adventure was one of the first designs I came across in my research, I liked the way the images connect with the user and the fonts are engaging.  The font used on ‘The Definition of Adventure’ communicates in an informal way where are as the font used below this is more formal.

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http://culttt.com/2014/08/15/design-inspiration-150/

PentreClawdd Farm

I like the simplicity of the booking process on this site users are able to select the pitch they prefer and book online.

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http://www.pentreclawddfarm.co.uk

 

 

 

 

 

 

Initial Colour Research

When I first started looking at colour schemes for the website I looked at other websites which promote the outdoors and the countryside.

Countryfile

http://www.bbc.co.uk/programmes/b006t0bv

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Above colour scheme created using Adobe Color CC

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Although this site shows a large image of wheat in the background which indicates summer, harvest and the countryside I didn’t feel this colour scheme represented the caravan site or was inspiring for potential customers looking to book a caravan pitch.

National Trust

https://www.nationaltrust.org.uk

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Below I have used Adobe Color CC to collate this colour scheme:

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I liked the colours on the National Trust website and felt they represented the National Trust brand, they are bold and suggest heritage.  Although this is a brand very much connected with the countryside I didn’t feel the majority of these colours represent Corner House Caravan and Camp Site.

I thought it was interesting to find feedback on the redesign of the National Trust website (see link below):

https://econsultancy.com/blog/67231-eight-reasons-the-new-national-trust-website-is-funkier-than-yours/

 

USPs – Unique Selling Points

USPs – Unique Selling Points

Through researching local competitors I have been able to identify Corner House Caravan and Camp Site’s unique selling points in comparison to these other businesses.

I believe these to be:

  1. A website as a way to connect with potential customers – the majority of the above caravan sites do not have their own website.
  2. Close to local public house serving food and drink with small convenience store (approximatelly 50 metres)
  3. Large pitches
  4. Small site
  5. Close to Trans Pennine Trail

Local Competitor Research and USP’s

After researching the market I wanted to research and compare competitors of Corner House Caravan and Camp Site and looked at the local area to compare other caravan sites within a 10-mile radius. From speaking to people who have stayed on the site in the past one of the most popular web sites they used for looking for somewhere to stay was ukcampsites.co.uk; I used this site and the Camping and Caravanning Club CL site search to (http://www.campingandcaravanningclub.co.uk/siteseekersearch/aspx/search.aspx?&siteTypes=3).

I created the below competitor analysis grid to identity differences and similarities.

CompetitorAnalysis