Colour and Emotion

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My studies so far have taught me that colour connects with human emotion and the colours chosen and used in the design of a website or app can have major impact on its success. Because of this I wanted to look at colour in more depth and colour theory and how it can effect the viewer.  To do this I researched psychology and colour and how it can influence or effect us and how it is already used in major brands today.

Whilst each colour has it own individual feel and impression so does the various shades of that colour – for example light brown and dark brown have more commonalities than blue and purple they will still have subtle different effects on the user.

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Primary Colours

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Secondary Colours

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More Colours

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