Whilst experimenting with photography for the site I quickly realised it’s quite difficult to get the perfect picture with the correcting lighting and focus. I learnt that there are two ‘golden hours’ the hour after sunrise and the hour before sunset when it is thought on a sunny day, the warm, diffused light at these times can transform your photos. As it is not always easy to be taking photographs at these times I researched how using Adobe Photoshop CS6 I could transfer photographs to give them a different feel using filters and lens flares.
The images of the same photograph below show how I used curves and lens flares to alter the tone of each image. I used these new techniques I learnt to enhance the photographs I used on the website.
Through my research I found this article which helped when developing the images for the website: Emotion and hotel websites
Written by Martin Soler he believes – In choosing, hotels which I though similar to caravan sites guests will try to make a rational decision based on the three Ps:
But the one factor that will affect the decision despite rational decision is emotion. With a great emotional impact hotels can pull guests beyond a purely rational decision.
Great photography is great emotion
To deliver a high emotional impact, a hotel must have great photography.
Here is an example of emotional impact in good photography.