Before starting on any designs for this project I need to do substantial research to help me create a finished product which will work as a useful tool and will be appealing to the target audience.  To do this I have to establish the following:

  • Who are the competitors?
  • Who is the target market?
  • How would the target market use the website?
  • How is the target market currently searching for products?

I need to find out the following and to do this I need to look at similar research and talk to potential users:

  • Who they are?
  • How do they think?
  • What do they know?
  • What do they want & expect?
  • What don’t they know?