Discovery Phase – Personas

I have identified three potential users of the website and have created personas to show their needs and what they are looking for when viewing and maintaining the website.

Users of the website

  1. Publishing Companies looking to hire freelance copy-editors, compilers or proof readers.
  2. Authors looking to find a copy-editor or proof reader.
  3. My client herself so she can maintain and update the information on the website.

Information needed to create these personas was gathered through research and interviews with potential users of the website.  All the information I gathered was used to build these personas.

Editor, Independent Publishing House




Client / Website Administrator


Personas created using Xtensio

(The names of the people in these personas are fictional and the photos are taken from Google images)