Strengths and Weaknesses of Competitor Websites


Not all the editors I researched had their own website their information was found via member or group websites i.e. YorkEditors.  Having her own website is a strength for my client.


Other strengths


  • LinkedIn contact information clear
  • Imagery good
  • Good clear navigation
  • ‘Get Free Quote’ – draws users eye
  • Instigates trust via insurance policy stamp
  • Clearly specifies the type of copy-editing and services offered
  • Email address clear (contact)
  • Member of Professional Body
  • Option to subscribe
  • Blog area
  • Twitter feed included on website
  • Clear areas for publishers, businesses and authors


Weaknesses in Competitors Websites


  • Content on site is difficult to read
  • Prices charged included on website
  • Imagery not clear