On reflection looking at my first designs for the app I felt they looked dated and did not present a good user experience. Having a design dated app on launch would not be good for the prosperity or longevity of the app as user engagement could be affected from the start. Although it would be possible to measure analytics and see conversion rates after launch but this maybe too late. I felt it would be more beneficial to relook at the designs at this point to create a better and more engaging user experience.
I wanted to create more a flow from one page to another and one transition to another, a good example of this is – the kite surfing site. Although a subtle difference altering the user experience slightly can make a significant difference, empowering the user more while keeping them engaged with the content. The information fields felt very busy, users need to see relevant information easily and clearly. I felt this was an area in particular that needed redesigning. The use of dark grey, white and black, all neutral colours used for text and used in areas including the main background ensure good readability without distraction it is how the positioning of the text and information is displayed which is cluttered.
As colour is one of the first things we see and respond to bad use of colour will not go unnoticed. Although gradients are reported as coming back the use of a gradient and the variance of green on the home screen did not feel appealing or represent the feel of the project. Green can be a difficult colour to work with so I looked again specifically at how other websites and apps use the colour.
Good use of green in design, source – The Logo Factory
Bad used of green in design
The MacDonalds logo doesn’t have the same effect in green, highlighting using the correct colour in the right place can have a major affect:
Too much green can cause people to become placid, lazy, slow, moody, depressed, and lethargic. Too little green can cause feelings of apathy and fear of rejection. Too much green can cause people to become placid, lazy, slow, moody, depressed, and lethargic. Too little green can cause feelings of apathy and fear of rejection. Source BourneCreative.com I felt the colour greens I had chosen and the shades of green were a major factor in the dated look of the app and felt by using lighter, flatter and more complementary shades of green would help create a better user experience. Any gradients used would need to be more subtle and understated.
I gained more insight when helping me choose the correct shades of green from the website material.io and using shades of a colour: