Promotional merchandise can be an important part of a marketing strategy. Promotional merchandise can create brand recognition, they have longevity and can be useful items i.e. mug they can also increase brand awareness for the recipient and those around the recipient.
They can increase customer loyalty we all like to receive something for free or a gift and the positive emotion when receiving the merchandise will be associated with the brand. Many items such as mugs, pens or key rings are in everyday use and therefore at the forefront of the consumers mind consciously or subconsciously suggesting that this continuous reminder will increase the chances of the recipient purchasing from or using the brand incase the app.
The cost of purchasing marketing merchandise can be considerably less than other forms of advertising and as they have longevity decrease the need to produce mass quantities.
Examples of possible marketing merchandise for this app