SEO Search Engine Optimisation is focused on increasing visibility of a website in search engine results. It’s aim is to increase awareness of a website in search engines, improve rankings and drive traffic to a site. There are various aspects to SEO from keywords used on the website to the way other sites link to your site. As this website with be created in WordPress I researched both SEO and how I can improve rankings for my clients website using WordPress SEO plugins.
SEO is complex and the exact formulas and algorithms used by the major search engines are not known, it is known though that the following are all important factors in a websites ranking:
- Site structure
- Site speed
- Number of inbound links
This is an important area of development for my clients website as better and optimised SEO can improve the number of visitors to a website and so improve the work and enquires my client could receive.
There are various SEO plugins for WordPress, I have chosen to implement and use the Yoast SEO plugin for the reasons listed below:
Yoast SEO is a popular plugin and has a 5 star rating based on a large number of ratings 12,121 indicating that the plugin is widely used and is popular. It is also listed above as having 1 + Million Active Installs which again indicates it is widely used and recommended. The last updated was recorded as only 2 days ago this indicates the plugin is being maintained and updated.
Yoast uses a traffic light system to clearly indicate how well each of a WordPress sites pages are optimised and indicates exactly what can be improved. Once the website has been handed over to my client and the SEO optimised if my client makes changes in the future this plugin helps the user and directs them how to improve SEO if any changes my client makes were to affect the original SEO setup.
This is an example of Yoast SEO results for a WordPress page below based on the keywords on that page.
This is an example of Yoast SEO readability results for a WordPress page and again indicates in red what can be improved.
The Yoast SEO plugin also has the option to include a sitemap and list the links of the pages which will help with SEO and ranking of the website.