Once the website is completed this is an area I will work on with my client. I have already discussed these ways of promoting the website and my client with her and she has initially agreed. I feel these could be effective ways of my client promoting herself and communicating with possible future clients and her target audience. As with all marketing each area will need updating regularly as fresh content is needed to keep followers engaged and interested. All of the options involve minimal cost if any – and are a cost effective way of marketing.
Social Media – Twitter
Twitter is all about words and communicating with others. It allows users to share small chunks of information as tweets with links to enable interested users to explore more and click through to images and more detailed content. My client can use the platform professionally rather than personally tweeting about her subject area and industry.
I will suggest to me client to plan ahead and plan her tweets so tweeting and using the platform does not feel overwhelming and so she is prepared for future events with in the Publishing and Editorial Industry.
Plan What and When to Tweet
As Twitter is all about communicating my client will not only be able to post Tweets herself she will be able to follow, reply to and connect with other users and industry professionals as a way of promoting herself and her business.
Example of Tweets and Replies
Some of the main ways business and professionals use Twitter include:
- Sharing information and content
- Driving engagement for promotional activities
- Interacting with consumers
- Reputation management
Once the website is live Twitter can be used to promote and announce my client to the Twitter community and the world.
Having a blog as part of the website is another way for my client to connect with her target audience who can subscribe to automatically receive any new posts make client. The blog can reference my clients Twitter and her Tweets and vice versa both publicising each other together my client’s business as a whole. Again it is good to plan blog posts and what you would like to write about as more content is required in a blog post than a Tweet in most cases. More interaction and connections made via the blog will improve SEO and raise the prominence of the blog in search engines and the website as a link from the blog; driving traffic to the website. It is also possible to view the performance of the blog via Google Analytics and will my client a clearer picture of the most popular posts so she can get a feel as to what content readers prefer.
Linked In – Professional
Currently my client does not have a LinkedIn account. LinkedIn is a good way to connect and network with other industry professionals and potential clients who can clearly see your resume and area of expertise. This is a platform I feel would benefit my client if she were to have a profile on this platform which includes her professional resume with links to her website, blog and Twitter. Your LinkedIn profile is often one of the top search engine results when users search for a name and immediately allows my client to promote herself professionally and her expertise.
Source – Business2Community
I also suggested to my client sends an email or letter to all her current contacts to let them know of her new website and also as a way of reminding them of my client and her business which may prompt more work.