This was a project I was excited about undertaking I felt it was big but I didn’t realise just how big it would become and due to this had to split the project into Phases to break it down.
These are the Phases below I divided the project into:
Phase 1 (I have worked on this phase in my blog and documentation)
- Design iPad, desktop, mobile optimised site – with option to download app
- Look for investors – funding
- App development
- Develop iPad, desktop, mobile optimised site
- Marketing promotion – keep people using it – advertising
- “Saw this and thought of you” – make social
- Offer services:
- Training for retailers – social media + app
- Offer development – individual retailer websites
- Maintenance/updates based on feedback
The concept came from looking to solve a problem we don’t necessarily know we have. It was good to explore this with the idea of helping local rural retailers initially too. We all live busy lives and I felt this reflected how consumers purchase goods but needed to research this thoroughly before beginning any designs. My research did prove this with consumers not wanting to waste precious time wandering around endless aisles in stores they want things quickly and conveniently.
I found the actual design process challenging at first having to revisit my designs as my first designs looked dated and not engaging; this slowed the project down however I feel more confident now in this area and will thoroughly research current design trends before commencing with any design work in the future. Adobe XD Experience Design aided the project greatly allowing me to create all my wireframes, designs and latterly prototypes. I felt this was an efficient and effective way to develop my ideas and effective user testing.
The integration of Apple’s notification area and GEO location technology I believe will work well with the app informing consumers of offers in there local area this demonstrates the ability to include evolving and changes in technology into the designs – the user can turn off if preferred.
After examining how users use mobile technology in my research it became clear that an app would be the preferred route and not a website. This was a major change in direction for me as I have never designed for had any involvement with app development before. I had to make the decision at this point to go down the app development route and not the website route for the project to be commercially viable. It also made me readdress my personal aims I had setout in the project proposal.
As my ideas developed throughout the project. Through my research I found there are other apps which are similar to this concept my SWOT analysis looked at identifying differences and I feel strengthened the case for this apps development.
Through my marketing research I feel marketing will have a huge impact if this app were to be developed and released onto the market. Both online and offline marketing would allow it to connect with large numbers of potential users. Through research I have become more aware of the large number of social media users and ways to connect with them.
As my final project evolved it became clear time constraints would restrict its development further. While this project is classed as Phase 1 and is conceptual potentially moving to Phase 2 and onto Phase 3 funding permitting could create an app offering a better, aimed, efficient and convenient local shopping experience. Improving users lives aiding them to shop wherever and whenever they choose.