Initial Colour Research

When I first started looking at colour schemes for the website I looked at other websites which promote the outdoors and the countryside.


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Above colour scheme created using Adobe Color CC

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Although this site shows a large image of wheat in the background which indicates summer, harvest and the countryside I didn’t feel this colour scheme represented the caravan site or was inspiring for potential customers looking to book a caravan pitch.

National Trust

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Below I have used Adobe Color CC to collate this colour scheme:

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I liked the colours on the National Trust website and felt they represented the National Trust brand, they are bold and suggest heritage.  Although this is a brand very much connected with the countryside I didn’t feel the majority of these colours represent Corner House Caravan and Camp Site.

I thought it was interesting to find feedback on the redesign of the National Trust website (see link below):


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Before I can start any design work I need to get an understanding of the audience, who will be viewing this website and visiting the exhibition?  To help me do this I will work through the steps in the discovery phase and by gathering all this research and information and analysing it I will be in a better position to begin design work.

Stages of the discovery phase:

  • Personas – get to know your audience 
  • Descriptive words
  • Mood Boards
  • Style Boards
  • Colour Theory