Local Competitor Research and USP’s

After researching the market I wanted to research and compare competitors of Corner House Caravan and Camp Site and looked at the local area to compare other caravan sites within a 10-mile radius. From speaking to people who have stayed on the site in the past one of the most popular web sites they used for looking for somewhere to stay was ukcampsites.co.uk; I used this site and the Camping and Caravanning Club CL site search to (http://www.campingandcaravanningclub.co.uk/siteseekersearch/aspx/search.aspx?&siteTypes=3).

I created the below competitor analysis grid to identity differences and similarities.