This is my mood board for the project. It consists of images, which I feel represent and evoke the feel of the site. A mood board is an ideal way to communicate the emotions and feeling the site is looking to convey.
Before I can start any design work I need to get an understanding of the audience, who will be viewing this website and visiting the exhibition? To help me do this I will work through the steps in the discovery phase and by gathering all this research and information and analysing it I will be in a better position to begin design work.
Stages of the discovery phase:
- Personas – get to know your audience
- Descriptive words
- Mood Boards
- Style Boards
- Colour Theory