These personas represent user/visitor groups who will view the website and visit the exhibition based on my demographic research:
The images used in this post are taken from Google images and are not the actual people.
These personas have been created in Adobe InDesign.
Before I can start any design work I need to get an understanding of the audience, who will be viewing this website and visiting the exhibition? To help me do this I will work through the steps in the discovery phase and by gathering all this research and information and analysing it I will be in a better position to begin design work.
Stages of the discovery phase:
- Personas – get to know your audience
- Descriptive words
- Mood Boards
- Style Boards
- Colour Theory