Discovery Phase – Personas

These personas represent user/visitor groups who will view the website and visit the exhibition based on my demographic research:

Persona Will Elements

Persona Liz Elements

Persona Elements Sally

The images used in this post are taken from Google images and are not the actual people.

These personas have been created in Adobe InDesign.


Screen Shot 2016-01-05 at 13.21.13






Before I can start any design work I need to get an understanding of the audience, who will be viewing this website and visiting the exhibition?  To help me do this I will work through the steps in the discovery phase and by gathering all this research and information and analysing it I will be in a better position to begin design work.

Stages of the discovery phase:

  • Personas – get to know your audience 
  • Descriptive words
  • Mood Boards
  • Style Boards
  • Colour Theory