Before starting on any designs for this project I need to do substantial research to help me create a finished product which will work as a useful tool and will be appealing to the target audience.  To do this I have to establish the following:

  • Who are the competitors?
  • Who is the target market?
  • How would the target market use the website?
  • How is the target market currently searching for products?

I need to find out the following and to do this I need to look at similar research and talk to potential users:

  • Who they are?
  • How do they think?
  • What do they know?
  • What do they want & expect?
  • What don’t they know?  

Local Competitor Research and USP’s

After researching the market I wanted to research and compare competitors of Corner House Caravan and Camp Site and looked at the local area to compare other caravan sites within a 10-mile radius. From speaking to people who have stayed on the site in the past one of the most popular web sites they used for looking for somewhere to stay was; I used this site and the Camping and Caravanning Club CL site search to (

I created the below competitor analysis grid to identity differences and similarities.































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Before I can start any design work I need to get an understanding of the audience, who will be viewing this website and visiting the exhibition?  To help me do this I will work through the steps in the discovery phase and by gathering all this research and information and analysing it I will be in a better position to begin design work.

Stages of the discovery phase:

  • Personas – get to know your audience 
  • Descriptive words
  • Mood Boards
  • Style Boards
  • Colour Theory


Research Elements Project – Feng Shui


As the project brief states the exhibition is on ‘THE ELEMENTS’ wind, water, fire and earth  In my initial research for this I  looked at the individual required elements ‘wind, water, fire and earth’ and how they affect us and the planet we live on.   From this research I found that the words ‘wind and water’ mean ‘feng shui’ in Chinese  and that ‘Feng Shui’ is an ancient Chinese discipline which has been practiced for 3500+ years.  Feng Shui (pronounced “fong schway”) is the ancient Chinese discipline based on scientific principles of balancing (Yin and Yang) and harmonising people and their environment (home); acknowledging the connection between our external surroundings and our inner being.
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The four elements ‘wind, water, fire and earth ’ are the four classical elements thought of in the western world with Feng Shui there are actually five elements: ‘water, fire, earth, wood and metal’.  The required element not included in the list of Feng Shui elements is ‘wind’ however wind does have significant bearing on Feng Shui with the actual word ‘feng’ meaning wind.  The basis of Feng Shui refers to the invisible or intangible qi (chi or energy) that flows through a space.
For my project I thought it would be interesting to learn about Chinese culture and examine how Feng Shui principles relating to these four areas/elements can be integrated into our everyday ‘western’ lives and I will explore and promote these in the exhibition.  Feng Sui has many aspects and is a large subject area; for this project I will look at how it and the four elements ‘wind, water, fire and earth’ can enhance our homes and our health. Today everyone moves quickly and people are busy all the time, the word ‘stressed’ is used more and more.  Our western culture can also be seen as obsessed with material objects which in turn creates clutter.  I believe it is easy for people without any knowledge of ‘Feng Shui’ to be sceptical’ with this project I want to hopefully remove some of the mystifying aspects of Feng Shui.  Simply having a cluttered and disorganised home can make you feel lethargic and stressed and can have far reaching effects; it can be daunting but organising and clearing up clutter can free up the energy in your home, create a calm environment and release new vitality in your body.
One of the principle beliefs of Feng Shui is ‘all life is energy’, some energies are very uplifting and positive while other are non-beneficial  and stagnate.  Your home is a vibrating field of energy, as are you.  This means that you, your home and the entire universe are connected by an ocean of energy.  If our home has  a positive uplifting flow of energy then we are more uplifted and positive.  Sometimes we can be in an environment that has a ‘good feel/vibe’ this is a result of positive energy which I will try to promote with this project.
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Wind is symbolic in Feng Shui and presents how the chi energy flows and moves.  (Feng – Wind)  If air is blocked and cannot move then it becomes stagnant, this is also the case of chi energy when blocked by clutter in the home.  The aim of feng shui is to ensure that chi energy flows freely throughout the home.
The water element is very useful for release and renewal. Use this element for clarity, inspiration, relaxation, and for letting things go.
The fire element represents transformation and expansion. Fire is the most volatile of all the five feng shui elements.
The earth element helps to ground and stabilize. Of all the feng shui elements, earth is the most peaceful, calming, and stable.
The diagram below shows the five Feng Shui elements and how each element can generate another element – shown with the outer red arrows and destroy another element – shown by the black inner arrows.
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Purchasing a domain and hosting

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As I would be creating a website for this project I would need to purchase a domain and web hosting.  I researched a number of web hosting providers to see which I felt was the best for me; the only prerequisite was that CPanel was provided.  I looked at what each host provider offered, looking specifically at:

  • is CPanel offered?
  • customer support
  • disk space
  • email accounts
  • number of websites
  • price

After researching other host providers I finally decided on GoDaddy.  I found good reviews for GoDaddy and they scored highly on the following website for 2015:

I chose the GoDaddy Deluxe option for 1 year which offers unlimited websites, unlimited bandwidth and unlimited storage.   With unlimited storage and websites I felt this would allow me to develop more sites when I have learn’t how to use the GoDaddy CPanel.  Whether I continue to use GoDaddy after the initial year depends on many factors including their customer support.

This is a link to the GoDaddy hosting package:

This is my hosting package: