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Before I can start any design work I need to get an understanding of the audience, who will be viewing this website and visiting the exhibition?  To help me do this I will work through the steps in the discovery phase and by gathering all this research and information and analysing it I will be in a better position to begin design work.

Stages of the discovery phase:

  • Personas – get to know your audience 
  • Descriptive words
  • Mood Boards
  • Style Boards
  • Colour Theory